CEO Moon stated, "We founded our company with the belief that safeguarding money is more crucial than earning it. I came to understand that we earn money slowly, but we lose it quickly."
"MoneyGuardService aims to create a world where people can more easily and reliably keep 'money-related promises.' We create a system that allows anyone to create contracts easily and ensures that those promises are fulfilled. From simple money lending to payments for goods and services, the system records promises without complicated procedures and manages their fulfillment. MoneyGuardService's goal is to design a system in which creditors simply leave a 'promise' through our system, and the collection process automatically follows."
"After operating the service, we found that people like the competitive advantage of having someone else take care of important money-related matters, such as repayment and collection, the most," said Moon.
"Even complicated procedures, such as debt collection, are handled by a specialized credit information company. Such an arrangement allows creditors to quickly return to their daily lives and prepare for a more important future, even if they are upset about money-related matters."
Since MoneyGuardService's services address significant pain points, many customers find us through searches and referrals.
"Going forward, we plan to stick to methods that allow customers to naturally experience the benefits of our services rather than simply promoting how good we are," said Moon. "Although it is advertising, we will focus on promoting our services through real-life case studies. The effects may be slow to appear, but our approach will be the most powerful way to persuade customers and maintain lasting relationships."
In October and December of 2024, the company received seed investment through a club deal from two early-stage investors: CNTTech and MYSC. In December of 2024, the company was also selected for TIPS. Discussions are underway with major financial companies in Korea to raise pre-A funding in the second half of 2025.
What made CEO Moon decide to start a company? "Starting a business means creating something that makes someone happy or alleviates their pain and receiving compensation in return. I enjoy communicating with the world throughout this process. Having a specific topic to focus on in my interactions with others allows me to communicate deeply, and I feel a stronger sense of joy in that process than in anything else."
After starting his business, Moon said, "At MoneyGuardService, we properly establish and uphold financial agreements, which brings me a sense of fulfillment every moment."
Regarding plans, Moon said, "I believe that simply keeping promises related to money can greatly contribute to the welfare of humanity. Like Dashcams in cars nowadays make it easy to confirm the facts in the event of an accident, reducing unnecessary disputes. I want to create a similar 'trust recording device' for financial transactions. Our goal is to reduce everyday conflicts and make society safer and more trustworthy."
Established: January 2022
Main business: fintech-related service platform operation
Achievements: Selected for the Early-Stage Startup Package (Best); Selected for the Startup Leap Package (Fast Track); Attracted a club deal investment from CNTTech and MYSC; Selected for TIPS; Selected for the 7th Google Changgu (7th in the top 10); Selected for the KOTRA BM Overseas Expansion Project; Received a commendation from the Gyeonggi-do governor for activating the startup ecosystem; Selected for KB Starters by KB Financial Group; Selected for Woori Bank's DINNOlab; Selected for Kakao Bank's Fintech Innovation School; Entered Indonesia via KakaoBank FIN:NECT (finalist in FIN:NECT Demo Day); Participated in the Gangwon Startup Audition competition and received the Center Director's Award from the Gangwon Creative Economy Innovation Center; Received the top prize (Gangwon Province Governor's Award) at the Gangwon Startup Audition Idea Hackathon; Received the Co-Innovation Award from the SAMPYO Group at the 8th Seoul Forest Social Venture Expo Social Venture Innovation Competition; Won the grand prize at the Seongnam Startup Competition
reporter jinho lee
jinho2323@hankyung.com
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